총 44페이지
17페이지 본문시작
Spotlight Culture
teendramavideos,isfullofcommentsfromKoreanusersadmiringWesternhigh-teen,suchas“It’sdifferentfromthedailylives
of monotonous Korean students preparing only for college,” and “I dreamed of such a romantic school life.” In addition, diary
decoration and room decoration in high-teen styles are becoming popular, and the atmosphere of admiring the mood and style
of the early 2000s is furthering the prevalence of Y2K culture, and the arrival of Y2K fashion is also a trend that revived the
nostalgiaoftheearly2000s.
on
bo
1-
GenerationZPursuingValueConsumption
ⓒ
ThetrendofY2Kfashionbeganamongteenagersandpeople
in their 20s in the U.S., and the British secondhand dealing
application “Depop” showed a frightening growth with
more than 30 million users. According to a consumer
survey conducted by the app, 90% of users were Generation
▲TheBritishsecond-handdealingapplication
Z under the age of 26 who were enthusiastic about vintage clothes.
“Depop”isgatheringmoreusersalongwith
CEO Lee Jin-gu, who runs the Instagram vintage fashion mall “Vintage
thecharacteristicsofcurrentgeneration,who
Collection,” said, “Originally, fashion using vintage and used clothes was only for a
pursuesvalue-basedconsumption.
minority of maniacs. However, people interested in fashion these days are showing a
styleofmixingandmatchingvintageitemswithnewclothes.Infact,thenumberofnewcustomershas
increasedsignificantlysincetheendoflastyear.”
Y2K fashion also leads to value consumption based on eco-friendly ethics, which is one of Generation Z’s tendencies. The
keyword “second-sumer” appeared in “Trend Korea 2021” released by Seoul National University’s Consumer Trend Analysis
Centerattheendof2021.Second-sumerisoneofthetoptentrendsin2021andreferstothepursuitofsustainableconsumption,
not just desiring new products. In this regard, Trend Korea 2021 explains that second-hand consumption will continue like a
trendwiththeadventofaneco-friendlyerawherepeoplealsothinkofdisposalwhenpurchasingnewgoodsandthespreadofa
culture that values experiences, not owning products. In addition, Generation Z has Generation X,* called the “most progressive
generation,” as its parent’s generation, which is characterized by pursuing reasonable consumption and practicality rather than
existing values such as wealth and honor. In a survey conducted by the second-hand dealing application “De pop” on people in
their teens and 20s, 75% of the respondents said they buy second-hand to reduce consumption, which indicates this trend. They
arenotobsessedwithnewproductsbecausetheyhavetheperceptionthatthemomenttheypurchasenewitemstheybecomeold,
sotheyputmoreweightonpurchasinguseditemsatreasonableprices.Asaresult,Y2Kfashion,whichwaspopularonly20years
ago,hasbecomeavintagefashionstylethatGenerationZcanfullyenjoythroughusedconsumption.GenerationZ’stendencyto
pursueindividualitywithrationalconsumptionanduniqueexpressionscanbeseenasthedrivingforcebehindtherevivalofY2K
fashion.
*GenerationX:GenerationXreferstothegenerationbornfromthelate1960stothelate1970s.
3.Prospect
FromOne-mileWeartoY2KFashion
One-mile wear is clothing that can be worn within a mile (1.6 km) from home. As the number of people accustomed to
stayingathomeincreasedandthepopularityofone-milewearincreased,theconceptof“two-milewear”wasalsocreated,
which is comparable to urban and outdoor clothes. However, with the prolonged COVID-19 crisis, the younger generation
begantofindnewfashioninspiration.ShinsegaeInternational,ShinsegaeGroup’sfashiondistributor,predicted
in an interview with The Korea Economic Daily that the one-mile wear trend, which pursues
comfortable and fashionable styles such as training suits, jogger pants, and sweatshirts, would
be behind this year’s Y2K fashion trend that will gain more popularity. In addition, Shinsegae
International predicted a shift in fashion trends, forecasting that one-mile wear, the representative
fashion of the COVID-19 era, will disappear, and miniskirts, cropped items, and velvet clothing will
15
15
APRIL 2022
teendramavideos,isfullofcommentsfromKoreanusersadmiringWesternhigh-teen,suchas“It’sdifferentfromthedailylives
of monotonous Korean students preparing only for college,” and “I dreamed of such a romantic school life.” In addition, diary
decoration and room decoration in high-teen styles are becoming popular, and the atmosphere of admiring the mood and style
of the early 2000s is furthering the prevalence of Y2K culture, and the arrival of Y2K fashion is also a trend that revived the
nostalgiaoftheearly2000s.
on
bo
1-
GenerationZPursuingValueConsumption
ⓒ
ThetrendofY2Kfashionbeganamongteenagersandpeople
in their 20s in the U.S., and the British secondhand dealing
application “Depop” showed a frightening growth with
more than 30 million users. According to a consumer
survey conducted by the app, 90% of users were Generation
▲TheBritishsecond-handdealingapplication
Z under the age of 26 who were enthusiastic about vintage clothes.
“Depop”isgatheringmoreusersalongwith
CEO Lee Jin-gu, who runs the Instagram vintage fashion mall “Vintage
thecharacteristicsofcurrentgeneration,who
Collection,” said, “Originally, fashion using vintage and used clothes was only for a
pursuesvalue-basedconsumption.
minority of maniacs. However, people interested in fashion these days are showing a
styleofmixingandmatchingvintageitemswithnewclothes.Infact,thenumberofnewcustomershas
increasedsignificantlysincetheendoflastyear.”
Y2K fashion also leads to value consumption based on eco-friendly ethics, which is one of Generation Z’s tendencies. The
keyword “second-sumer” appeared in “Trend Korea 2021” released by Seoul National University’s Consumer Trend Analysis
Centerattheendof2021.Second-sumerisoneofthetoptentrendsin2021andreferstothepursuitofsustainableconsumption,
not just desiring new products. In this regard, Trend Korea 2021 explains that second-hand consumption will continue like a
trendwiththeadventofaneco-friendlyerawherepeoplealsothinkofdisposalwhenpurchasingnewgoodsandthespreadofa
culture that values experiences, not owning products. In addition, Generation Z has Generation X,* called the “most progressive
generation,” as its parent’s generation, which is characterized by pursuing reasonable consumption and practicality rather than
existing values such as wealth and honor. In a survey conducted by the second-hand dealing application “De pop” on people in
their teens and 20s, 75% of the respondents said they buy second-hand to reduce consumption, which indicates this trend. They
arenotobsessedwithnewproductsbecausetheyhavetheperceptionthatthemomenttheypurchasenewitemstheybecomeold,
sotheyputmoreweightonpurchasinguseditemsatreasonableprices.Asaresult,Y2Kfashion,whichwaspopularonly20years
ago,hasbecomeavintagefashionstylethatGenerationZcanfullyenjoythroughusedconsumption.GenerationZ’stendencyto
pursueindividualitywithrationalconsumptionanduniqueexpressionscanbeseenasthedrivingforcebehindtherevivalofY2K
fashion.
*GenerationX:GenerationXreferstothegenerationbornfromthelate1960stothelate1970s.
3.Prospect
FromOne-mileWeartoY2KFashion
One-mile wear is clothing that can be worn within a mile (1.6 km) from home. As the number of people accustomed to
stayingathomeincreasedandthepopularityofone-milewearincreased,theconceptof“two-milewear”wasalsocreated,
which is comparable to urban and outdoor clothes. However, with the prolonged COVID-19 crisis, the younger generation
begantofindnewfashioninspiration.ShinsegaeInternational,ShinsegaeGroup’sfashiondistributor,predicted
in an interview with The Korea Economic Daily that the one-mile wear trend, which pursues
comfortable and fashionable styles such as training suits, jogger pants, and sweatshirts, would
be behind this year’s Y2K fashion trend that will gain more popularity. In addition, Shinsegae
International predicted a shift in fashion trends, forecasting that one-mile wear, the representative
fashion of the COVID-19 era, will disappear, and miniskirts, cropped items, and velvet clothing will
15
15
APRIL 2022
17페이지 본문끝
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