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Culture Insight
OTT.” In this way, OTT has definitely opened the door for
Phenomenon
creators to focus on their work, and viewers do not need to
worry about the time and place for watching. The flow of
content production from terrestrial television to OTT is the
TheWeightofContentMovingfromTerrestrial
resultofsystemchangetomeetviewers’needs.
toOTT
Currently,peopledonotneedtosit
ⓒNetflix
in front of television and wait for
StrayRightsofCreators
a broadcast time anymore. When
peoplemissthetime,itispossible
Didtheoriginalauthorof“CloudBread,”whichisnowbeing
to watch a show through OTT.
dramatizedasananimationandcanbeseenonTving,rakein
Meanwhile, OTT companies are
themoney?Thefairytalebook“CloudBread,”whichfeatures
producing original content rather
photos of small handmade paper dolls, has been a significant
than replaying shows made by
success, selling 400,000 copies since it was first published
terrestrial broadcasters. Kim Tae-
in 2004. However, the original author Baek Hee-na does not
ho, who had produced the variety
have any rights to “Cloud Bread.” This is because author
show “Infinite Challenge,” which
Baek signed the contract that stated, “All rights such as IPR,
▲“TheHungryandtheHairy”
aired every Saturday for 13 years,
whicharetherightstogaineconomicbenefitsfromworks,are
is a variety show produced
byKimTae-hoatNetflix.
left the Korean TV broadcasting
transferred to Hansol Education Corporation.” Author Baek
corporation MBC in December
filedalawsuitagainstthepublishertogettheIPRback,butit
ⓒTving
2021 and started to collaborate
wasruledthatallrightstothebook“CloudBread”belongedto
with OTT companies, making a
thepublisher.Likethe“CloudBread”case,therearefrequent
travel variety show “The Hungry
problems in the OTT industry where creator’s copyrights are
and the Hairy” with Netflix and
notguaranteedduetocontractssignedwithOTTcompanies.
“Seoul Check-in” about superstar
The OTT contents market has become a new opportunity
LeeHyo-ri’sSeoullifewithTving.
for Korean voice actors to dub Korean content in various
Considering the case of a famous
languages, and in reverse, to dub various foreign content into
entertainment producer who
Korean. However, in January 2022, the fact that voice actors
made a lot of shows with MBC
werenotpromisedtheproperrightscametothesurfacewhen
but now works as a freelancer and
▲“Seoul Check-in” was a
apetitionrequestingtheenactingofOTT-relateddubbingwas
pilot program at first, but it
collaborateswithOTTcompanies,
posted on the Blue House National Petition website. It says
became more popular than
the ways of content distribution
expected. As a result, it
that they want to protect the rights and interests of Korean
became a regular show at
are moving to OTT platforms.
voice actors. In addition, before the petition was posted, in
Tving.
November 2021, the Korea Voice Actors Association issued a
According to producer Joo Dong-
min, famous for “Penthouse: War in Life” from SBS, and
producer Cha Young-hoon, famous for “When the Camellia
ⓒEBS
Blooms”fromKBS,theyleftterrestrialbroadcastersexpecting
to work together with OTT companies. Choi Sun-young,
a visiting professor at Yonsei University Graduate School
of Communication & Arts, said, “Content production with
Netflixiseconomicallybeneficialwithhugesupport,anditis
easytogetfandombecauseNetflixhasalotofloyalviewers.
As of late, even when content does not gain popularity right
after release, it can still go viral among viewers, so there is a
▲“Cloud Bread” was made into an animation for the kids by the Educational
good opportunity for creators to make films or dramas with
BroadcastingSystem(EBS)inSouthKorea.
14
www.theargus.org
OTT.” In this way, OTT has definitely opened the door for
Phenomenon
creators to focus on their work, and viewers do not need to
worry about the time and place for watching. The flow of
content production from terrestrial television to OTT is the
TheWeightofContentMovingfromTerrestrial
resultofsystemchangetomeetviewers’needs.
toOTT
Currently,peopledonotneedtosit
ⓒNetflix
in front of television and wait for
StrayRightsofCreators
a broadcast time anymore. When
peoplemissthetime,itispossible
Didtheoriginalauthorof“CloudBread,”whichisnowbeing
to watch a show through OTT.
dramatizedasananimationandcanbeseenonTving,rakein
Meanwhile, OTT companies are
themoney?Thefairytalebook“CloudBread,”whichfeatures
producing original content rather
photos of small handmade paper dolls, has been a significant
than replaying shows made by
success, selling 400,000 copies since it was first published
terrestrial broadcasters. Kim Tae-
in 2004. However, the original author Baek Hee-na does not
ho, who had produced the variety
have any rights to “Cloud Bread.” This is because author
show “Infinite Challenge,” which
Baek signed the contract that stated, “All rights such as IPR,
▲“TheHungryandtheHairy”
aired every Saturday for 13 years,
whicharetherightstogaineconomicbenefitsfromworks,are
is a variety show produced
byKimTae-hoatNetflix.
left the Korean TV broadcasting
transferred to Hansol Education Corporation.” Author Baek
corporation MBC in December
filedalawsuitagainstthepublishertogettheIPRback,butit
ⓒTving
2021 and started to collaborate
wasruledthatallrightstothebook“CloudBread”belongedto
with OTT companies, making a
thepublisher.Likethe“CloudBread”case,therearefrequent
travel variety show “The Hungry
problems in the OTT industry where creator’s copyrights are
and the Hairy” with Netflix and
notguaranteedduetocontractssignedwithOTTcompanies.
“Seoul Check-in” about superstar
The OTT contents market has become a new opportunity
LeeHyo-ri’sSeoullifewithTving.
for Korean voice actors to dub Korean content in various
Considering the case of a famous
languages, and in reverse, to dub various foreign content into
entertainment producer who
Korean. However, in January 2022, the fact that voice actors
made a lot of shows with MBC
werenotpromisedtheproperrightscametothesurfacewhen
but now works as a freelancer and
▲“Seoul Check-in” was a
apetitionrequestingtheenactingofOTT-relateddubbingwas
pilot program at first, but it
collaborateswithOTTcompanies,
posted on the Blue House National Petition website. It says
became more popular than
the ways of content distribution
expected. As a result, it
that they want to protect the rights and interests of Korean
became a regular show at
are moving to OTT platforms.
voice actors. In addition, before the petition was posted, in
Tving.
November 2021, the Korea Voice Actors Association issued a
According to producer Joo Dong-
min, famous for “Penthouse: War in Life” from SBS, and
producer Cha Young-hoon, famous for “When the Camellia
ⓒEBS
Blooms”fromKBS,theyleftterrestrialbroadcastersexpecting
to work together with OTT companies. Choi Sun-young,
a visiting professor at Yonsei University Graduate School
of Communication & Arts, said, “Content production with
Netflixiseconomicallybeneficialwithhugesupport,anditis
easytogetfandombecauseNetflixhasalotofloyalviewers.
As of late, even when content does not gain popularity right
after release, it can still go viral among viewers, so there is a
▲“Cloud Bread” was made into an animation for the kids by the Educational
good opportunity for creators to make films or dramas with
BroadcastingSystem(EBS)inSouthKorea.
14
www.theargus.org
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