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ⓒsogoneoneSpotlight Culture
2.CharacteristicsofY2KFashion
ⓒWKorea
CharacteristicsandBackgroundofY2KFashion
The biggest difference between Y2K and existing retro fashion, which has
become a hot issue in the fashion world, is that Western high-teen mood is
added to Y2K fashion. What is important in Y2K fashion is to use items that
show the mood of Western high-teen stars of the 2000s, such as velvet jogging suits,
low-rise pants that seem to flow down near the pelvis, accessories that are large in size, and
clothes that combine vibrant colors and patterns. Then where did Y2K fashion, which is far from
▲Y2Kfashionpursues
normality, originate? The year 2000 was a historic year that passed from one century to another. As
colorful,fancymoods
peopleenteredanewgenerationcalledtheNewMillenniumattheendofthecentury,withthemixtureof
andincludesfashion
anxietyandhope,anatmosphereofputtingvalueonfuture-orientedthingsdescribedascyber,techno,*
itemslikelow-rise
anddigitalhasemergedthroughoutsociety.Thatwasatimewheninnovativeandunusualsongs,videos,
bottompiece,croptop,
kneesocks,andbig
andfashionstylesthatseemedoutofthisworldwerereleased,whichsomesayarememoriestheywant
earrings.
toerase.Thus,whatisthereasonforthereturnoflate-centuryfashion,whichcanseemstrange
to young people? Professor Kim Gong-sook of the Department of Convergence
list
Contents at Andong National University, said, “’Sunny,’ a movie that recalled the
play
memoriesoftheendofthecentury,isactuallyclumsytothosewhoactuallylivedin
bra
ⓒze
thatera.However,thereasonwhythismovieattractsmanypeopleisthatthenostalgia
of the era itself feels attractive to the present generation living in difficult times.”
Subsequently, she interpreted that the return of contents from the early 2000s is not
justformiddle-agedpeopletoreminisce,butbecauseoftheuniquecharacteristicsand
charm of the contents themselves. Eventually, the return of Y2K fashion can be seen
asatrendcreatedbythoseofthepresentgenerationwhowereattractedtotheculture
oftheearly2000s.
▲Y2Kfashionalsostartedtoappearinfashion
showsaswellascaughttheeyeofcelebrities.
*Techno:Techno means music played in regular and repetitive rhythms with advanced electronic devices such as
computers,orsuchastyle.
TheBirthofaNewRetroCultureintheCOVID-19Era
As it is said that “What goes around comes around,” Y2K fashion may simply be regarded as
thereturnofthetrendfromtheearly2000s.However,ProfessorKimpointedoutthatthisisnot
thecaseandsaid,“Y2Kfashionisnotjustareturnofthestylethatwaspopularinthepast.”She
added, “As young people who suddenly lost social exchanges due to COVID-19 turned their eyes to past
contents,anewtrendhasoccurredthatturnedtheircurrentinteresttopastfashion.”LikeProfessorKim’sasserted,
Y2KfashionbecamepopularbecauseyoungpeoplewhoenteredthelifeofstayingathomeduetotheprolongedCOVID-19
situationturnedtheireyestovariousvideoservicessuchasNetflix,andthey,whobegantoactivelyusethesevideoservices,fell
inlovewith“replayingtheclassics.”Havingspentmoretimeathome,theybegantowatchhigh-teendramasandmoviessuchas
“Clueless,” “Mean Girls,” and “Gossip Girl” released around 2000 through OTT
platform Netflix. Generation Z’s interest in costumes and accessories at the time
became a driving force to the prevalence of Y2K fashion. With the response of the
current generation, the “Gossip Girl” series, which attracted attention with colorful
fashion, featuring high school students from Manhattan and New York, was also
recreated in 2021. In addition to simply enjoying dramas through Netflix, there
has also been a culture of enjoying the OST (original soundtrack) inserted into the
drama or pop songs with a high-teen mood. For example, searching “High Teen
Playlist” on YouTube, results in hundreds of videos which are gaining popularity
among many users. The videos, which play a pop song playlist with Western high-
▲InYouTube,videosnamed“High-teenplaylist”
arepopularamongtheyounginKorea.
14
www.theargus.org
2.CharacteristicsofY2KFashion
ⓒWKorea
CharacteristicsandBackgroundofY2KFashion
The biggest difference between Y2K and existing retro fashion, which has
become a hot issue in the fashion world, is that Western high-teen mood is
added to Y2K fashion. What is important in Y2K fashion is to use items that
show the mood of Western high-teen stars of the 2000s, such as velvet jogging suits,
low-rise pants that seem to flow down near the pelvis, accessories that are large in size, and
clothes that combine vibrant colors and patterns. Then where did Y2K fashion, which is far from
▲Y2Kfashionpursues
normality, originate? The year 2000 was a historic year that passed from one century to another. As
colorful,fancymoods
peopleenteredanewgenerationcalledtheNewMillenniumattheendofthecentury,withthemixtureof
andincludesfashion
anxietyandhope,anatmosphereofputtingvalueonfuture-orientedthingsdescribedascyber,techno,*
itemslikelow-rise
anddigitalhasemergedthroughoutsociety.Thatwasatimewheninnovativeandunusualsongs,videos,
bottompiece,croptop,
kneesocks,andbig
andfashionstylesthatseemedoutofthisworldwerereleased,whichsomesayarememoriestheywant
earrings.
toerase.Thus,whatisthereasonforthereturnoflate-centuryfashion,whichcanseemstrange
to young people? Professor Kim Gong-sook of the Department of Convergence
list
Contents at Andong National University, said, “’Sunny,’ a movie that recalled the
play
memoriesoftheendofthecentury,isactuallyclumsytothosewhoactuallylivedin
bra
ⓒze
thatera.However,thereasonwhythismovieattractsmanypeopleisthatthenostalgia
of the era itself feels attractive to the present generation living in difficult times.”
Subsequently, she interpreted that the return of contents from the early 2000s is not
justformiddle-agedpeopletoreminisce,butbecauseoftheuniquecharacteristicsand
charm of the contents themselves. Eventually, the return of Y2K fashion can be seen
asatrendcreatedbythoseofthepresentgenerationwhowereattractedtotheculture
oftheearly2000s.
▲Y2Kfashionalsostartedtoappearinfashion
showsaswellascaughttheeyeofcelebrities.
*Techno:Techno means music played in regular and repetitive rhythms with advanced electronic devices such as
computers,orsuchastyle.
TheBirthofaNewRetroCultureintheCOVID-19Era
As it is said that “What goes around comes around,” Y2K fashion may simply be regarded as
thereturnofthetrendfromtheearly2000s.However,ProfessorKimpointedoutthatthisisnot
thecaseandsaid,“Y2Kfashionisnotjustareturnofthestylethatwaspopularinthepast.”She
added, “As young people who suddenly lost social exchanges due to COVID-19 turned their eyes to past
contents,anewtrendhasoccurredthatturnedtheircurrentinteresttopastfashion.”LikeProfessorKim’sasserted,
Y2KfashionbecamepopularbecauseyoungpeoplewhoenteredthelifeofstayingathomeduetotheprolongedCOVID-19
situationturnedtheireyestovariousvideoservicessuchasNetflix,andthey,whobegantoactivelyusethesevideoservices,fell
inlovewith“replayingtheclassics.”Havingspentmoretimeathome,theybegantowatchhigh-teendramasandmoviessuchas
“Clueless,” “Mean Girls,” and “Gossip Girl” released around 2000 through OTT
platform Netflix. Generation Z’s interest in costumes and accessories at the time
became a driving force to the prevalence of Y2K fashion. With the response of the
current generation, the “Gossip Girl” series, which attracted attention with colorful
fashion, featuring high school students from Manhattan and New York, was also
recreated in 2021. In addition to simply enjoying dramas through Netflix, there
has also been a culture of enjoying the OST (original soundtrack) inserted into the
drama or pop songs with a high-teen mood. For example, searching “High Teen
Playlist” on YouTube, results in hundreds of videos which are gaining popularity
among many users. The videos, which play a pop song playlist with Western high-
▲InYouTube,videosnamed“High-teenplaylist”
arepopularamongtheyounginKorea.
14
www.theargus.org
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