총 44페이지

Diachrony
Rice price stabilization movement and the
world’s poorest country and beginning of
popularizationofK-Ramen
K-Ramen
Intheearly1960s,peopleinSouthKoreawereexperiencing
DespiteKoreanrice-centereddiet,peoplecouldnoteatrice
extremeagony.ShortlyafterindependencefromtheJapanese
sufficiently. Because of poverty and lack of fertile ground,
empire in 1945, Korea had to face the Korean War, and
itwasimpossibletoprovidepeoplewithenoughrice,which
millionsofpeopledied.Thenumberofpeoplewholosttheir
ledtotheexcessivelyhighpriceofrice.
family,home,andpropertywerecountless.
Professor Yoo Doe-il, Assistant Professor from the
At the time, the Korean GNI per capita was 104 dollars a
Department of Agricultural Economics and Rural
yearaccordingtotheBankofKorea,meaningfewcountries
Development at Seoul National University explained, “The
were worse off than South Korea. As such, most people
U.S. provided S. Korea with farm surpluses such as wheat
couldnotfilltheirstomachs,andsomewenttothemarketto
and corn for free through Public Law 480. Even so, Korea
purchasebrothfor5Won,madeoffoodwastedisposedofby
hadtogothrough‘barleyhump,’thefarmhardship,meaning
the U.S. Army in Korea. Park Jong-sook, a food researcher,
thefoodshortagewasstillunsolved.”
explained that the broth from waste was valuable food
In turn, President Park’s regime propelled the “Movement
because it included some rare ingredients such as meat or
for eating boiled barley and wheat flour food.” This
sausagesthatwerebarelyseeninKoreaatthetime.
movement forced people not to consume rice to control
Toaddresssuchseverepoverty,JeonJung-yun,thefounder
the demand and price. Professor Kong Je-wook from the
ofSamyangFood,decidedtoimportsomeinexpensivefood
Department of Culture and Content at Sangji University
that can be widely distributed. Inspired by Japanese Ramen
explained this movement as a state-mobilization system in
noodles, he visited Japan to acquire the manufacturing
whichthegovernmentintervenedinthecitizen’sdietarylife
technologyoframen.Aftersinceresolicitation,hesucceeded
bycoercivedevices.
inreceivingtechnicalassistancefromJapaneseMyojoFood.
However,thismovementisevaluatedassuccessfulinterms
Soon, he produced the ramen noodles following Myojo’s
of stabilizing the price of rice and replacing expensive rice
recipe,anditwasthefirstK-Ramen,“SamyangRamen.”
food with wheat food made of cheap flour supported by
The first price of Samyang Ramen was 10 Won. Samyang
America. Professor Park Myung-ho from the Division of
Food clarified that this was a cheap offer and the company
EconomicsatHUFSsaid,“Themovementwasnecessaryfor
even bore a deficit, but in fact, this was not much cheaper
S.Korea,wherericewasnotself-sufficient,anditmayhave
than other ordinary meals. Additionally, the recipe from
positivelyaffectedthesaleofK-Ramen.”
the Japanese company targeted Japanese people. Thus, it
The research in 2016, “The World’s Trend of Ramen and
failed to become popular in Korea. Park Jung-hee, the 5th
Korean Ramen Industry” by Lee Jeong-keun, the director
to 9th President of South Korea, who was interested in the
at Planning and Administration Team of Nongshim Food,
self-sufficiency of food, also tried Samyang Ramen at the
explained, “Serving the movement as a momentum, the
Blue House. He reportedly said,
K-Ramenindustryenteredintoagrowthperiod.”
“Korean people like spicy and
According to the Ministry of Agriculture, Food and Rural
saltyflavors,soIwantittoinclude
Affairs (MAFRA), alongside its sales increase thanks to
od
Fo
moreredpepperpowder.”
the government-led movement, Samyang founded a food
ng
ya
According to the Investigation
research institute in the 1970s to develop ramen soup that
m
Sa
ⓒ
on Processed Food from Food
bettersuitsthetasteofKoreans.
Information Statistic System, due
Professor Park noted, “S. Korea was a rice-poor country.
to the Korean rice-centered dietary
However, along with the governmental grain price system,
culture, ramen noodles, which was
the success of the "Green Revolution," which greatly
made of wheat, was viewed as
improved grain production by actively introducing new
unfamiliar.Moreover,peopleeven
technologies to agriculture, helped Korea achieve self-
misunderstood ramen as some
sufficiencyinriceinthe'70s.”Theself-sufficiencycontrolled
▲ThisistheoriginalSamyang
fabric,thread,orplastic.
demands for rice, and stable provision of flour-based food,
Ramenlaunchedin1963.
which used to be unfamiliar for Koreans including ramen
noodles, largely contributed to the eradication of famine in
theearlyphaseofindustrializedS.Korea.
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