총 44페이지
15페이지 본문시작
OTT:
Culture Insight
ⓒActiveVideo
ontheTimeofTrouble
ⓒsimilarpng
ByLeeJu-won
StaffReporterofCultureSection
quid Game,” the Netflix Original Series, which is the story of
Over-the-Top (OTT): OTT refers to a
456 people participating in a survival game for the chance to
service that provides various contents such
win a 45.6 billion won (US$35 million) prize, became the top-
as movies and dramas via the internet. The
mostwell-knownOTTcompaniesareNetflix
viewed program for 53 days and the most-watched series after it was released
and Disney Plus, which are global services
in September 2021. However, director Hwang Dong-hyuk did not get any
based in the United States, and Wavve,
extra revenue for the super-hit. This is because Netflix has 100 percent of the
Tving, Coupang Play, and Watcha in South
intellectualpropertyrights(IPR)for“SquidGame.”
Korea.OTTcompaniesalsoproduceoriginal
In South Korea, Over-the-Top (OTT) media services have become beloved
seriesontheirown,distributingcontent.
and used by all ages from teenagers to those in their fifties, and among them,
Intellectual Property (IP): IP means
those in their twenties and thirties are the core users. In addition, Koreans
knowledge, information, technology, the
use 1.6 OTT platforms on average. However, now social and cultural aspects
expression of thoughts or feelings, the
indication of business or goods, varieties of
are changing, intertwining the interests of creators and OTT companies as
organism or genetic resources and other
well as viewers and OTT companies. Furthermore, there still is a controversy
intangiblescreatedordiscoveredbycreative
going on between OTT companies and other companies that sell services by
experience.
understanding their weakness. To commemorate Intellectual Property Day on
Subscription Video on Demand (SVOD):
September 4, The Argus looks into social and cultural phenomena by looking
SVOD is a service for watching content
intothecausefortheincreasingpopularityandalsothelimitationsofOTT,as
by paying a monthly subscription fee; it is
atotalaggregateofintellectualproperty(IP).Ultimately,TheArguswillhelp
includedinOTT.
readersgainkeeninsightonOTTandSubscriptionVideoonDemand(SVOD)
services.
13
SEPTEMBER 2022
Culture Insight
ⓒActiveVideo
ontheTimeofTrouble
ⓒsimilarpng
ByLeeJu-won
StaffReporterofCultureSection
quid Game,” the Netflix Original Series, which is the story of
Over-the-Top (OTT): OTT refers to a
456 people participating in a survival game for the chance to
service that provides various contents such
win a 45.6 billion won (US$35 million) prize, became the top-
as movies and dramas via the internet. The
mostwell-knownOTTcompaniesareNetflix
viewed program for 53 days and the most-watched series after it was released
and Disney Plus, which are global services
in September 2021. However, director Hwang Dong-hyuk did not get any
based in the United States, and Wavve,
extra revenue for the super-hit. This is because Netflix has 100 percent of the
Tving, Coupang Play, and Watcha in South
intellectualpropertyrights(IPR)for“SquidGame.”
Korea.OTTcompaniesalsoproduceoriginal
In South Korea, Over-the-Top (OTT) media services have become beloved
seriesontheirown,distributingcontent.
and used by all ages from teenagers to those in their fifties, and among them,
Intellectual Property (IP): IP means
those in their twenties and thirties are the core users. In addition, Koreans
knowledge, information, technology, the
use 1.6 OTT platforms on average. However, now social and cultural aspects
expression of thoughts or feelings, the
indication of business or goods, varieties of
are changing, intertwining the interests of creators and OTT companies as
organism or genetic resources and other
well as viewers and OTT companies. Furthermore, there still is a controversy
intangiblescreatedordiscoveredbycreative
going on between OTT companies and other companies that sell services by
experience.
understanding their weakness. To commemorate Intellectual Property Day on
Subscription Video on Demand (SVOD):
September 4, The Argus looks into social and cultural phenomena by looking
SVOD is a service for watching content
intothecausefortheincreasingpopularityandalsothelimitationsofOTT,as
by paying a monthly subscription fee; it is
atotalaggregateofintellectualproperty(IP).Ultimately,TheArguswillhelp
includedinOTT.
readersgainkeeninsightonOTTandSubscriptionVideoonDemand(SVOD)
services.
13
SEPTEMBER 2022
15페이지 본문끝
메뉴
현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.