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Mainissue 13
placewithvirtuallythesameactivities.
example. This festival uses its mud flats
there should be convenience and the
Also the souvenirs are not distinct. 40
to make mud cosmetics and also uses it
development of foods using regional
meters before the entrance of Nakan
for its festival, and today, it has grown
products, thus making the festival more
Eupseong, one of the attractions in
into one of the most visited festivals
characteristicoftheregion.
Sunchun,therearemanysouvenirshops.
in Korea by foreign visitors. However,
Local residents can make their homes
However, the souvenirs include such
since this festival has been selected
moreattractiveforsightseeing.Handemy
mundane things as back scratchers,
as a “representative festival” for three
Villageisaneco-villageschoolinNorth
straw hats, and even Chinese goods.
years, its support, including government
Chungcheong Province that prospered
These souvenirs are easily found
expenditures of eight hundred million
in the regional economy. It has mutual
throughout the country, so they do not
won and province expenditure of one
relationships between farming experts
attract tourists. On the other hand, the
thousand two hundred million won is
and residents to establish programs
United States for example, has different
stopped by a policy of the Ministry of
includingthetraditionalculture.
shaped magnets as souvenirs in each
Culture,Sports,andTourism.Inrelation
The Snow Festival at Sapporo, Japan,
state.
to this treatment, Boryeong-si has to
also is a successful example that works
hold the festival only with their budget,
between the local residents and the
and this is going to cause the festival
government. This festival first gained
blog.naver.com/lebron
to reduce itself to its basic programs.
momentum when high school students
A person from Boryeong-si said that
built six snow statues, but it developed
Boryeong-si is trying to get many
as a snow festival as a result of efforts
measures such as getting a sponsor or
betweenlocalresidentsandgovernment.
establishingacollectionorentrancefee.
http://
He also said, “It is necessary to reduce
In relation to the “Research on the
thebudgetsupportgraduallyratherthan
MarketingofJapaneseTouristsin2007”
to cut support all at once so that local
report, Korea’s negative image included
supportcanbuildupgradually.”
the “City atmosphere which is similar
to that of the Japan’s,” and “Insufficient
attractions.”Thereisasayingthatthings
Possiblesolutions
Professor Yoon was a director of
thatcanshowKoreaatitsbestshouldbe
▲Differentmagnetsas
promotion for the Anyang Citizen
the most global. In this spirit, we need
souvenirsofeachstates
Festival, and according to him, he tried
to develop our cultural heritage locally
hard to come up with ideas that would
to attract visitors from all around the
encourage the citizens of Anyang to
world.
Reasonsforneglectingdistricts
come to the festival and the festival
espoir@hufs.ac.kr
outsideSeoul
“Astudyontheevaluationandwaysto
attracted five hundred thousand people.
improveKorea’slocalfestival(2007)”by
Healsosaidthat,“Ifwekeepimproving
KCTI points out that one of the reasons
these festivals, someday there will be
for the poor attitude of Koreans on our
a world famous festival. Rio Carnival
local festival is the lack of our citizen’s
Festivalwasnotaworldfamousfestival
voluntary participation, and the lack of
in the beginning, it was first enjoyed
discussion about ways to participate.
by local people and then became world
Also, because of the local festivals’
famousasmoreandmorepeopleshowed
globalization strategy, the involvement
interests.”
of local residents decreased, and this
AccordingtoLeeYoung-joo,aresearch
caused the festivals to run into political
member of the Research Institute for
troubles.
Gangwon, the reason why districts do
Furthermore, there has been a
not attract tourists is that the marketing
deficiency of support in each district.
did not consider the characteristics of
Takethe“BoryeongMudFestival”asan
eachprovince.Toimprovethissituation,
DECEMBER 2010

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