총 36페이지

13
OverView
The Problems of Talent Firms
Have Stuck out a Mile
By HwangJung-hyun
“I Don’t Care.” It has now come into spotlight of how
YGisgoingtodealwithSonyATV’saccusation.
K
EditorofCultureSection
JYP is also in trouble because of Park Jae-bum, the
orea’s biggest talent agencies in Korea such as
former 2PM member. Park left 2PM because of an
SM Entertainment (SM), JYP Entertainment
articlehewroteonhisMySpaceaccountin2005when
(JYP), and YG Entertainment (YG), are going
he was a trainee and wrote about his personal feelings,
throughaturbulenttime.Manyissues,suchaslawsuits,
which got him into trouble. His fans criticized JYP
plagiarismandoutrageousspeeches,amongothers,keep
severelyfornothelpingout.
cropping up. And with some issues, the entertainment
The entertainment management industry is developing
companieshavenothandledthemwell,whichhasmade
as independent industry nowadays. In Europe and the
thesituationstheyareinevenworse.
U.S.authoritiesshowgreatconcernfortheentertainment
For example, SM is dealing with exclusive contract
industrybecausetheindustryisveryclosetothemasses
trouble with the popular dance group, Dongbangsingi.
andprospectsfortheindustry’sfutureishuge.Intheold
Furthermore,Kang-in,amemberofSuper-JuniorofSM
days of Korea, the singers were neglected and called as
is in trouble with the police. The police in Kangnam
“Ddanddara” as an insult. However, this has changed.
booked him but did not put him in jail. The police said
The prestige of the entertainment management and
Kang-in was loud and disorderly in one of the pubs in
producersisrisingasstrongplayerandleaderofpopular
Nonhyun-dongandhavehisactionsonCCTV.
culture.Especially“Hanryu,”whichwasinstrumentalin
SM and Kang-in have issued an apology to the public.
turningKoreancultureintoaworldwidephenomenon.
However, people criticized them for lying because SM
The origin of “Hanryu” started from a broadcast
and Kang-in kept denying that he got into the recorded
program. However, the core of “Hanryu” is celebrity.
bruhaha, then suddenly changed his story after the
The problem of how to increase the popularity of the
police confronted him with the evidence. Damage to
celebrities is of course the job of the entertainment
SM’simage,whichwascausedbyalawsuit,grewoutof
management company. What the management company
Kang-in’soutrage.
shoulddoistopursuemarketingefficientlyandplanthe
YG Entertainment is being criticized for plagiarism
strategic commercial and cultural events for the stars.
of singer G-Dragon’s new solo single “Heart Breaker,”
It is necessary to optimize the value of the stars and
which was released in August. Bigbang of YG was
develop the competitiveness of Korean popular culture.
accusedofplagiarizingonitsnewrecordingsbyacouple
Todothat,competentmanagementisneeded.
of Japanese musicians, but members of the band at first
Unfortunately, the level of most Korean entertainment
ignored it. However, the situation is quite different now
management companies is not so good. The ability to
becauseSonyATVmusic, whichcontrolsthecopyright
adapt to new broadcasting circumstances by Korean
of both domestic and foreign artists, sent notification in
companies is currently not even adequate. The idleness
writing about the plagiarism. Four songs that the YG
of leading entertainment companies is being exposed
group recorded are rightfully and legally the property
now. It is time to build the effectiveness of the Korean
of a group in the U.S. Sony ATV announced that they
entertainment industry with ethical, professional and
suspected plagiarism of G-Dragon’s “Heart Breaker”
brilliantmanagement.
and“Butterfly,”Bigbang’sversionof“You,”and2NE1’s
junghyunh@hufs.ac.kr
OCTOBER 2009

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