총 48페이지
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Culture Insight
night and having loud parties. In the metropolis, traffic jams
should also be applied when traveling or touring. Making the
worsened. According to Chosun Ilbo (Chosun Media), this is
least amount of cargo helps reduce the fuel used for flying.
a serious problem because cities will lose their locally unique
Singapore Airlines offers an incentive to lessen the weight of
cultural characteristics and start to change into pedestrian
thecargoasaprotectionoftheenvironment.InKorea,JinAir
commercial places only for travelers. Such cities are getting
had managed a campaign to reduce the weight of the airplane
merchandisedfortourists,andtheuniquerestaurantsdisappear
and the fuel. While having a tour, it is the responsibility of
ascommercializedchainstoresriseup.
travelerstoparticipateintheself-monitoringsuchasusingless
Theintentionbehindthedevelopmentsforthelocaleconomy
plastic.
isnecessaryinasense,butaswiththeexampleofDisneyland,
it is not a good way to develop extensively while losing the
local’s color. Fortunately, Disneyland has lots of customers
Prospect
every year and it retains its business well, but what if it were
justatwinkleforatemporaryperiod?Inthisvein,weneedto
1.OperatingMoreEnvironmentalTourServices
sustain the local culture and the area’s distinctive features for
thegoodoftheenvironment.
For the reason of sustainable tourism, there are global
movements to produce eco-friendly travel courses. The
Ministry of Environment and Ministry of Culture, Sports,
3.Self-monitoring:MirroringMyself
and Tourism had planned a “10 Korean ecotourism theme”
According to the Korea Academic Society of Tourism and
project in 2020. The Government selected 10 places that
Leisure, self-monitoring is a tendency to consider the social
are sustainable and competitive. Also in 2010, there were
atmospheretobehaveappropriatelybyobservingorcontrolling
investments providing two billion won (approximately $
themselves. People who are sensitive to their public image,
172,060) for places selected as well-decorated ecotourism,
placeimportanceontheirsocialimagesandontheirperceived
fromtheTourismDevelopmentPromotionFund.TheMinistry
identity.
of Land, Infrastructure, and Transport also planned to foster
For a tour, a subject, an object, and a resource are the three
educational tour destinations using the Incheon Songdo Tidal
things to be successful. To execute sustainable tourism, the
Flat and Siheung Tidal Flat to inform travelers about the
subject of a tour is needed along with making the travelers
marine ecosystem. Siheung Tidal Flat has high geological
behaveasethicalconsumers.
valuebecauseitistheonlyplaceinKoreathathastwelverare
Let’stakealookatanexampleofself-monitoring.According
plantsandwildanimalsthatareendangered.Consideringthis,
to Jeon Yu-na, a professor at Dong Seoul University, people
the Ministry of Culture, Sports and Tourism are planning an
with high self-monitoring skills focus on social relationships
eco-centered project to protect more eco resources. By adding
andtheirreputations.
variousecotourismdestinations,itisnothardtofigureouthow
With the aforementioned example of the report of self-
theplansaremadetoprotecttheresources.
monitoring, the importance of self-monitoring can be proven.
Jang Hye-won, who works in the Tourism, Business, and
Thesedays,consumer’sself-monitoringabilitiesareincreasing,
Economic Research Institute of Jeju National University, says,
such as by buying vegan products and using less plastic. This
“Since eco resources include natural resources, traditional
cultural values, and human resources, they are a public
resource.Itrepresentsamodelconsideredasalocalrevitalizing
ⓒNewdaily
meansnotdamagingthepublicresource.”
2.GivingRosestoLocalEconomy
Experience tourism can give profits back to the residents.
Throughsmallgrouptours,thedemandfortravelingtospecial
places has increased, and this helps buoy the local economy.
Therefore, small groups are practically helping in sustaining
thetourismresourceincontrasttomasstourism.
Professor Lee mentioned Yosemite Park in the U.S. as an
▲JinAirperformedacampaignlesseningCO2fromairplanebyreducingthe
example. This park was just a place where trees grew, but
weightofcargo.
11
SEPTEMBER 2021
night and having loud parties. In the metropolis, traffic jams
should also be applied when traveling or touring. Making the
worsened. According to Chosun Ilbo (Chosun Media), this is
least amount of cargo helps reduce the fuel used for flying.
a serious problem because cities will lose their locally unique
Singapore Airlines offers an incentive to lessen the weight of
cultural characteristics and start to change into pedestrian
thecargoasaprotectionoftheenvironment.InKorea,JinAir
commercial places only for travelers. Such cities are getting
had managed a campaign to reduce the weight of the airplane
merchandisedfortourists,andtheuniquerestaurantsdisappear
and the fuel. While having a tour, it is the responsibility of
ascommercializedchainstoresriseup.
travelerstoparticipateintheself-monitoringsuchasusingless
Theintentionbehindthedevelopmentsforthelocaleconomy
plastic.
isnecessaryinasense,butaswiththeexampleofDisneyland,
it is not a good way to develop extensively while losing the
local’s color. Fortunately, Disneyland has lots of customers
Prospect
every year and it retains its business well, but what if it were
justatwinkleforatemporaryperiod?Inthisvein,weneedto
1.OperatingMoreEnvironmentalTourServices
sustain the local culture and the area’s distinctive features for
thegoodoftheenvironment.
For the reason of sustainable tourism, there are global
movements to produce eco-friendly travel courses. The
Ministry of Environment and Ministry of Culture, Sports,
3.Self-monitoring:MirroringMyself
and Tourism had planned a “10 Korean ecotourism theme”
According to the Korea Academic Society of Tourism and
project in 2020. The Government selected 10 places that
Leisure, self-monitoring is a tendency to consider the social
are sustainable and competitive. Also in 2010, there were
atmospheretobehaveappropriatelybyobservingorcontrolling
investments providing two billion won (approximately $
themselves. People who are sensitive to their public image,
172,060) for places selected as well-decorated ecotourism,
placeimportanceontheirsocialimagesandontheirperceived
fromtheTourismDevelopmentPromotionFund.TheMinistry
identity.
of Land, Infrastructure, and Transport also planned to foster
For a tour, a subject, an object, and a resource are the three
educational tour destinations using the Incheon Songdo Tidal
things to be successful. To execute sustainable tourism, the
Flat and Siheung Tidal Flat to inform travelers about the
subject of a tour is needed along with making the travelers
marine ecosystem. Siheung Tidal Flat has high geological
behaveasethicalconsumers.
valuebecauseitistheonlyplaceinKoreathathastwelverare
Let’stakealookatanexampleofself-monitoring.According
plantsandwildanimalsthatareendangered.Consideringthis,
to Jeon Yu-na, a professor at Dong Seoul University, people
the Ministry of Culture, Sports and Tourism are planning an
with high self-monitoring skills focus on social relationships
eco-centered project to protect more eco resources. By adding
andtheirreputations.
variousecotourismdestinations,itisnothardtofigureouthow
With the aforementioned example of the report of self-
theplansaremadetoprotecttheresources.
monitoring, the importance of self-monitoring can be proven.
Jang Hye-won, who works in the Tourism, Business, and
Thesedays,consumer’sself-monitoringabilitiesareincreasing,
Economic Research Institute of Jeju National University, says,
such as by buying vegan products and using less plastic. This
“Since eco resources include natural resources, traditional
cultural values, and human resources, they are a public
resource.Itrepresentsamodelconsideredasalocalrevitalizing
ⓒNewdaily
meansnotdamagingthepublicresource.”
2.GivingRosestoLocalEconomy
Experience tourism can give profits back to the residents.
Throughsmallgrouptours,thedemandfortravelingtospecial
places has increased, and this helps buoy the local economy.
Therefore, small groups are practically helping in sustaining
thetourismresourceincontrasttomasstourism.
Professor Lee mentioned Yosemite Park in the U.S. as an
▲JinAirperformedacampaignlesseningCO2fromairplanebyreducingthe
example. This park was just a place where trees grew, but
weightofcargo.
11
SEPTEMBER 2021
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