총 48페이지

10
Mainissue
Hyun-jun
Jung
ByChoiEun-sil
ReporterofCultureSection
T hefactorstouristsvisitKorea
heVisitKoreaYearCommitteeselected2010to2012as“VisitKoreaYear”to
(multipleanswersallowed)
enhancetheinternationalcompetitivenessofKoreanTourismandtoraisethe
value of Korea’s national brand. The various colors of the emblem illustrate
Korea’s progressive spirit, and each letter contains its own meaning. “K” of KOREA
represents that Korea moves foward into an unlimited future. “O” demonstrates
Korea’s culinary culture, “R” shows the status of Korean B-boy, which represents
dynamic sense of Korea, “E” stands for “Nongak,” the traditional Korean music
performedbyfarmers,and“A”forapleasantshoppingtrip.
Are these all that Korea can show? According to the “2009 International Visitor
ⓒKCTI
Survey” published by Korea Culture and Tourism Institute (KCTI), foreign visitors
to Korea selected shopping as number one factor when considering a visit to Korea.
Shopping represented 56.5 percent, followed by food and delicacies at 42.1 percent,
andeconomiccostat38.4percent.Asyoucansee,theseresultsdonotshowcultural
properties.Notonlythat,districtsotherthanSeouldonotgetmanyvisitors.
www.theargus.org

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