총 48페이지
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Culture Insight
neartotheDMZ(whererareplantsandanimalslive),Inje-gun
experiences only opened in that specific country. Eventually,
managesaprogramgivinganopportunitytolearnthevalueof
oneorasmallnumberofpeopleplantotravelfortheseleisure-
naturethrough“DMZDaeamsanEcoSchool.”
uniqueactivities.
Ecotourism-centeredprogramsarenotonlyplannedinKorea
Also,thereisaconceptcalledSpecialInterestTourism(SIT).
but also in other countries. For example, the Great Barrier
Forexample,thetravelagency“Shoestring”isarepresentative
Coral Reef (Australia), the Yucatan Peninsula (Mexico) where
company for SIT. This agency produces unique courses
flamingos are famous, and Bern (Switzerland) where eco-
including the Himalayas, Africa, and North Arctic. Tourists
friendlypublictransportruns,areafewsuchlocales.
mayvisittheseareasthroughhome-staying,tracking,andfour-
wheel driving and feel the cultural experiences firsthand. Of
ⓒKlook
Everywhere
course, all courses are available for small groups. Because of
the difficulty of traveling to normal tour destinations and for
easymanagementinauniquecondition,smallgroupsofpeople
ⓒKBS,
areplannedforthetriptopreventsafetyproblems.
▲TheGreatBarrierCoralReef
▲TheYucatanPeninsula(Mexico)
3.EthicalConsumption
(Australia)isfamousforthecoral
hasmanyflamingosandthese
Africa
tour,andtherearemanytour
animalsliveinshallowlakeand
Consumer ethical
coursestoo.
islands.
South
consumptionisalso
ⓒEnvironment
rising.Accordingto
2.Leports(leisure+sports)Activities
theKoreaAcademic
As travel trends have changed, the purpose of traveling has
Society of Tourism
also changed. In the past, while people went traveling to look
and Leisure,
aroundfamoustourdestinations,thesedayspeoplegoforatrip
recently people
focusing on themselves personally. This is called “Experience
think of travel
Tourism.” According to Korea Culture & Tourism Institute,
not as a behavior
▲Ethicalconsumptionisarisingtrend
Experience Tourism is tourism purposed to make tourists go
separated from
forpeoplelivingcurrentgeneration.It
throughextremeanduniqueactivities.
normal daily life,
emphasizessustainability,environmentand
morality.
Peopleusedtobefamiliarwith“package”tourism(especially
but as an extension
for Koreans), but now “independent” tourism is prevailing.
of daily life. One way tourists may show their ethical mindset
The necessity of travel agencies has decreased, and instead,
is through consumption. Ethical values are closely related to
peoplenowreflecttheirpreferencesintheirtravelplans.Inthis
what the consumers buy and how consumers use. Therefore,
process of planning, people prefer adding activities that are
theethicalvalueofcustomerscanbeinferredbythepatternsof
hardtodoinKorea,butthatispossibletoexperienceinother
theirconsumption.
countries.
LeeChoong-ki,aprofessoratKyungHeeUniversity,College
Although it is not a formal term used academically, leisure
of Hotel Tourism, Department of Tourism Sciences, put forth
tourism is a kind of experience tourism. Because leisure
an example related to eco-friendly and pro-social attitudes.
tourism focuses on enjoying travel, people try to promote
“If there were 500 rooms for accommodation in a hotel or
healing and leisure by enjoying sports activities and cultural
condominium, all 500 sheets are contaminated and therefore
all of them go right into a washing machine, which provides
other contamination for the environment and waste of water.
Travel
In my case, I never call for a cleaning service when I use the
ⓒShoestring
facilities for more than two days.” The reason why this is an
ethical behavior is that spending time in a hotel is included
in tourism consumption. Though it is a small behavior, it
can protect the environment in a big way. Kim Hyun-cheol,
the managing director of KTR Agency and also a professor
in Ingenium College of Convergence Studies of Hankuk
University of Foreign Studies said, “Tourists must promise to
behaveasasocialmemberfocusingontherulesmadebyeach
▲ShoestringAgencyprovidesspecial
▲ShoestringAgencyprovidesspecial
individualtourism.Itoffersdiverse
individualtourism.Itoffersdiverse
other.”
choicesforconsumers.
choicesforconsumers
9
SEPTEMBER 2021
neartotheDMZ(whererareplantsandanimalslive),Inje-gun
experiences only opened in that specific country. Eventually,
managesaprogramgivinganopportunitytolearnthevalueof
oneorasmallnumberofpeopleplantotravelfortheseleisure-
naturethrough“DMZDaeamsanEcoSchool.”
uniqueactivities.
Ecotourism-centeredprogramsarenotonlyplannedinKorea
Also,thereisaconceptcalledSpecialInterestTourism(SIT).
but also in other countries. For example, the Great Barrier
Forexample,thetravelagency“Shoestring”isarepresentative
Coral Reef (Australia), the Yucatan Peninsula (Mexico) where
company for SIT. This agency produces unique courses
flamingos are famous, and Bern (Switzerland) where eco-
including the Himalayas, Africa, and North Arctic. Tourists
friendlypublictransportruns,areafewsuchlocales.
mayvisittheseareasthroughhome-staying,tracking,andfour-
wheel driving and feel the cultural experiences firsthand. Of
ⓒKlook
Everywhere
course, all courses are available for small groups. Because of
the difficulty of traveling to normal tour destinations and for
easymanagementinauniquecondition,smallgroupsofpeople
ⓒKBS,
areplannedforthetriptopreventsafetyproblems.
▲TheGreatBarrierCoralReef
▲TheYucatanPeninsula(Mexico)
3.EthicalConsumption
(Australia)isfamousforthecoral
hasmanyflamingosandthese
Africa
tour,andtherearemanytour
animalsliveinshallowlakeand
Consumer ethical
coursestoo.
islands.
South
consumptionisalso
ⓒEnvironment
rising.Accordingto
2.Leports(leisure+sports)Activities
theKoreaAcademic
As travel trends have changed, the purpose of traveling has
Society of Tourism
also changed. In the past, while people went traveling to look
and Leisure,
aroundfamoustourdestinations,thesedayspeoplegoforatrip
recently people
focusing on themselves personally. This is called “Experience
think of travel
Tourism.” According to Korea Culture & Tourism Institute,
not as a behavior
▲Ethicalconsumptionisarisingtrend
Experience Tourism is tourism purposed to make tourists go
separated from
forpeoplelivingcurrentgeneration.It
throughextremeanduniqueactivities.
normal daily life,
emphasizessustainability,environmentand
morality.
Peopleusedtobefamiliarwith“package”tourism(especially
but as an extension
for Koreans), but now “independent” tourism is prevailing.
of daily life. One way tourists may show their ethical mindset
The necessity of travel agencies has decreased, and instead,
is through consumption. Ethical values are closely related to
peoplenowreflecttheirpreferencesintheirtravelplans.Inthis
what the consumers buy and how consumers use. Therefore,
process of planning, people prefer adding activities that are
theethicalvalueofcustomerscanbeinferredbythepatternsof
hardtodoinKorea,butthatispossibletoexperienceinother
theirconsumption.
countries.
LeeChoong-ki,aprofessoratKyungHeeUniversity,College
Although it is not a formal term used academically, leisure
of Hotel Tourism, Department of Tourism Sciences, put forth
tourism is a kind of experience tourism. Because leisure
an example related to eco-friendly and pro-social attitudes.
tourism focuses on enjoying travel, people try to promote
“If there were 500 rooms for accommodation in a hotel or
healing and leisure by enjoying sports activities and cultural
condominium, all 500 sheets are contaminated and therefore
all of them go right into a washing machine, which provides
other contamination for the environment and waste of water.
Travel
In my case, I never call for a cleaning service when I use the
ⓒShoestring
facilities for more than two days.” The reason why this is an
ethical behavior is that spending time in a hotel is included
in tourism consumption. Though it is a small behavior, it
can protect the environment in a big way. Kim Hyun-cheol,
the managing director of KTR Agency and also a professor
in Ingenium College of Convergence Studies of Hankuk
University of Foreign Studies said, “Tourists must promise to
behaveasasocialmemberfocusingontherulesmadebyeach
▲ShoestringAgencyprovidesspecial
▲ShoestringAgencyprovidesspecial
individualtourism.Itoffersdiverse
individualtourism.Itoffersdiverse
other.”
choicesforconsumers.
choicesforconsumers
9
SEPTEMBER 2021
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