총 44페이지

Culture Talk
TheArgus:Whatdoyouthinkaboutthesustainabilityofupcyclingfashions?
Tomakeupcycledproducts,socialcostsareincurredintheprocess,suchascollectingsuitablematerials
fortheproductsandbreakingupandreprocessingthecollectedmaterialsonebyone.Unlessconsumers’
recognition of upcycled fashion overcomes the social costs, there will be other stores for consumers to
easilyaccesstheproducts.Asaresult,upcycledfashionwillbehardtosustain.
First of all, I think it is necessary to popularize the concept of upcycling. Consumers who dislike the
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upcyclingoffashionmostlysaytheyaredisappointedbythefactthattheexpensiveclothestheyhavepaid
forareactuallymadeofthefabricofoldcurtainsandtents.Theythinkitisconsideredinferiortonewclothingbecauseit
isjustrecycledfabric.So,Ithinkitisurgentforupcyclingbrandstorecognizethesefactsfortheirconsumers.Unlessthese
conditionsaresatisfied,thefutureofupcycledfashionwillnotbebright.
Idonotthinkupcycledfashionwilllastlong.Firstly,inthefashionindustry,thesetopicsareoftenused
justforone-shotmarketing.Withoutchangingthisattitudewithintheindustry,itseemsupcyclingwilllast
justasatypeoftrend,merelyflashinginthemoment.Inaddition,sustainabletrendsneedpopularitythat
anyone can enjoy and simply try, regardless of whether you are young or old or you are male or female.
However,upcycledfashionisnotevenknowntomanypeopleyet.Thus,Ithinkupcycledfashioncannotbe
LeeJoo-yeon
sustained,becausetheentrybarrieristoohigh.
The number of upcycling brands continues to increase. In 2011, there were about ten upcycling brands,
butin2017thereweremorethan100brands.Moreover,manyhigh-endbrandshaverecentlyintroduced
upcycled products. What we must pay attention to is whether each of the brands used eco-friendly
upcycling materials to make sustainable fashion including global luxury brand PRADA. For example, in
KoreaupcyclingbrandRe;cordhasbeennewlylaunchedbythefamousfashionbrandKolon.Lookingat
ChoiYoon-ha
thesechangesinthefashionindustry,Ithinkupcycledfashionwillneverstopbeingpopular.
One of the keywords that was popular in 2018 and 2019 was “gashimbi.” This term means when
customers purchase the product, the satisfaction of the mind overcomes the actual cost of the product. I
am positively looking at the potential of upcycled fashion, thinking that the environmental values given
throughupcyclingwillmatchthismentalpart.
JungWoo-jin
ⓒPRADA
E
D
O
;
E
R
ⓒ
▲Thebagismadewithrecycledmaterial“Econyl,”asaseries
▲AllshoesandbagsoftheRE;CORD aremade
ofPRADAs’renylonproject.
fromwasteplastic.
Upcyclingisonerevolutionarysolutiontosolvetheplasticwasteproblem.Nevertheless,variousHUFSans’opinionsshow
that upcycled fashion continues to remain a controversial topic among students. Proponents of upcycled fashion choose
their uniqueness and environmental value as advantages. On the other hand, the students who oppose it say they do not
wanttobuytheproductjustforthosesimplecharacteristics,eventhoughtheyadmitthegoodpurposeoftheactivity.Asa
reader,whatdoyouthink?Doyouwanttojoinupcycledfashionmovement?TheArguswantsupcyclingbrandstoimprove
inseveralfieldsandbecomeatrendthatmorepeoplecanjoin.
202002955@hufs.ac.kr
9
MARCH 2021

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