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Culture Insight
at the Korea National Open University, said, “Short-form
sinhong2011
Krama
videos, which have a shorth length and recapitulative story,
Nika
are an advantageous model nowadays, in the circumstance
ⓒGitHub.
sinhong2011,
of fierce attention competition that makes it hard to get
attention for a long time.” He explained the feature of the
ⓒGitHub.
MZ generation. “The young generation who are used to a
massive media environment through smartphones, from
childhood, pursues efficiency, so they prefer short-form
videos that provide summarized information and allow fast
photography
@MCVLADEE
understanding.” According to “2020 Short-form Content
Trends,” investigated by MezzoMedia, a digital marketing
ⓒPremillume
solutioncompany,preferredvideotimeforteenagerswas15.5
ⓒTwitter,
minutes and 15 minutes for those in their twenties, which
showsthatMZswantshortvideos.ThismeansthatMZlikes
YouTube videos within 15 minutes, rather than one-hour-long
TV programs. To fit this taste, short-form dance videos have
dramaticdevelopmentandshortrunningtime.Adancevideo
▲Breakingconsistsoftoprock(top,L),downrock(top,R),powermoves
(bottom,L),andfreezes(bottom,R)
of about 15 seconds starts from the highlight of the music,
and only contains the important climax, sniping the young
anddancersdancedtothebeat.CheonSung-wook,aprofessor
generation’spreference.
at the Department of Dance Arts at Seokyeong University,
said, “Since then, the word ‘B-boying’ and ‘breaking,’ which
means overcoming limits and being awesome, was used.”
ⓒRedSeer
Breaking, performed near the floor, consists of four motions:
Toprock, Downrock, Powermoves, and Freeze. Toprock
means basic steps, performed standing up, before a powerful
technique.Ontheotherhand,downrockareconnectingsteps,
done sitting on the floor, supporting the whole body with
the arms, and moving the legs. Powermoves, followed by
downrock,areintensivemotionthatrequiresmuscularstrength
and techniques. Head spin and windmill, which usually
come to mind when thinking about breaking, are the classic
powermovesmotions.Finally,freezeliterallymeansastopped
state.Itisanadvancedtechniquethatrequiresastoppedstate
foracertainperiodwhileenduringalltheweightofthebody
with a specific part of the body. Consequently, breaking is a
performancethatrequiresphysicaltechniques.
▲TheshortdurationisthemostcompellingreasonforShort-formvideo
usageinSoutheastAsia(SEA)
Cause
Onecannotforgetthepointthatshort-formdancevideosare
popular because they are easy to imitate and produce. The
FuntoWatch,FuntoMake:
convenience of short-form videos, easily recorded and edited,
Short-FormDanceVideo
allowsthemtobemadeandsharedsmoothly.Shortandsimple
The reason why short-form dance videos got popular is that
dance motions let anyone film straightforwardly. Recording
its quickness suited the young generation’s taste. Lee Sung-
short-formvideosarebecomingoneoftheentertainmentand
min,aprofessoroftheDepartmentofMediaArtandScience
8
www.theargus.org
at the Korea National Open University, said, “Short-form
sinhong2011
Krama
videos, which have a shorth length and recapitulative story,
Nika
are an advantageous model nowadays, in the circumstance
ⓒGitHub.
sinhong2011,
of fierce attention competition that makes it hard to get
attention for a long time.” He explained the feature of the
ⓒGitHub.
MZ generation. “The young generation who are used to a
massive media environment through smartphones, from
childhood, pursues efficiency, so they prefer short-form
videos that provide summarized information and allow fast
photography
@MCVLADEE
understanding.” According to “2020 Short-form Content
Trends,” investigated by MezzoMedia, a digital marketing
ⓒPremillume
solutioncompany,preferredvideotimeforteenagerswas15.5
ⓒTwitter,
minutes and 15 minutes for those in their twenties, which
showsthatMZswantshortvideos.ThismeansthatMZlikes
YouTube videos within 15 minutes, rather than one-hour-long
TV programs. To fit this taste, short-form dance videos have
dramaticdevelopmentandshortrunningtime.Adancevideo
▲Breakingconsistsoftoprock(top,L),downrock(top,R),powermoves
(bottom,L),andfreezes(bottom,R)
of about 15 seconds starts from the highlight of the music,
and only contains the important climax, sniping the young
anddancersdancedtothebeat.CheonSung-wook,aprofessor
generation’spreference.
at the Department of Dance Arts at Seokyeong University,
said, “Since then, the word ‘B-boying’ and ‘breaking,’ which
means overcoming limits and being awesome, was used.”
ⓒRedSeer
Breaking, performed near the floor, consists of four motions:
Toprock, Downrock, Powermoves, and Freeze. Toprock
means basic steps, performed standing up, before a powerful
technique.Ontheotherhand,downrockareconnectingsteps,
done sitting on the floor, supporting the whole body with
the arms, and moving the legs. Powermoves, followed by
downrock,areintensivemotionthatrequiresmuscularstrength
and techniques. Head spin and windmill, which usually
come to mind when thinking about breaking, are the classic
powermovesmotions.Finally,freezeliterallymeansastopped
state.Itisanadvancedtechniquethatrequiresastoppedstate
foracertainperiodwhileenduringalltheweightofthebody
with a specific part of the body. Consequently, breaking is a
performancethatrequiresphysicaltechniques.
▲TheshortdurationisthemostcompellingreasonforShort-formvideo
usageinSoutheastAsia(SEA)
Cause
Onecannotforgetthepointthatshort-formdancevideosare
popular because they are easy to imitate and produce. The
FuntoWatch,FuntoMake:
convenience of short-form videos, easily recorded and edited,
Short-FormDanceVideo
allowsthemtobemadeandsharedsmoothly.Shortandsimple
The reason why short-form dance videos got popular is that
dance motions let anyone film straightforwardly. Recording
its quickness suited the young generation’s taste. Lee Sung-
short-formvideosarebecomingoneoftheentertainmentand
min,aprofessoroftheDepartmentofMediaArtandScience
8
www.theargus.org
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